Once upon a time, I used to write code for a living. It's been 20 years since. Nowadays, I sell code written by others. Some career highlights:

  • Spearheaded Thought Machine’s entry into North America and Africa, and expanded UK footprint. Increased annual recurring revenue (ARR) by more than £3MM and closed deals with total contract value (TCV) worth more than £15MM since 2021 as Sales Director.
  • Established Bloomberg’s iPaaS (integration platform as a service) business in EMEA and grew ARR from 0 to more than $3MM.
  • Delivered projects as a full-stack software engineering lead at UBS Australia.
  • Developed clustered file system components for supercomputers including NASA’s Project Columbia.

I have modest angel investments in certain private companies, namely Cabrito, Curve, Edmund Hillary, Freetrade, GuestReady, Hoptroff, LuggageHero, MQube and Small Robot Company.

In my spare time, I shoot still photos, make ambitious plans about curating them, and end up sharing a few.

Work Experience

Thought Machine

2018 - Present

Sales Director | Sales Engineer

I joined as the 3rd member of our sales team responsible for selling a mission-critical core banking platform. While helping to establish our sales engagement framework and growing the team, I led Sales Engineering and Solution Architecture for strategic tier 1 opportunities. In late 2020, I became responsible for sales growth, and signed our 1st cohort of US regional banks and fintechs. As our North American team settled in, I switched focus to close our 1st deal in Africa. The company went from startup to unicorn valuation quite rapidly. These days I lead strategic tier 1 sales in UK.


2016 - 2018

Sales Consultant | Enterprise Architect

Remember when everyone was saying "data is the new oil"? I was devising data science and analytics solutions at a London startup called Big Data Partnership. Our key customers were in financial services and the UK public sector. One fine day we got acquired!


2009 - 2016

Enterprise Sales | Sales Engineer | Integration Engineer

A couple of punts define this period. First was the move from Australia to London without a job during the global financial crisis. A few years as an Integration Engineer led to the second punt. I volunteered to build a startup within Bloomberg. Before cloud and SaaS had crossed the adoption chasm, we scaled a business for financial services iPaaS and low code tools on Bloomberg's private cloud. Thus began my transformation from an engineer to a technology sales leader.


2005 - 2009

Systems Analyst | Software Engineer

An internship project led to a permanent job offer — software development for back and middle office applications. As the internet was becoming ubiquitous in the pre-smartphone era, I engineered and launched UBS Australia's web application to incorporate two-factor authentication and real-time transaction reporting for high net worth clients.

Silicon Graphics

2004 - 2005

R&D File Systems Engineer

A 3D graphics pioneer and frequent contributor to Academy Awards for Visual Effects, SGI had a software engineering outpost in Melbourne. I worked on clustered file systems for Storage Area Networks and high-performance computing clusters; and re-engineered parts of IRIX, thanks to SCO.


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